The Brand of Haverstraw

Join us in creating Haverstraw's unique identity!
Take the Survey  →

About

Haverstraw is embarking on a journey to redefine its identity and enhance community vibrancy.
Selected for the prestigious New York State Downtown Revitalization Initiative (DRI) program in 2021, Haverstraw is now partnering with Destination by Design (DbD), a renowned planning, design, and communications firm from Boone, North Carolina, on a cohesive brand to celebrate its rich history, scenic waterfront, and vibrant cultural scene.
This project will also include designing intuitive wayfinding signage and other marketing tools to showcase and promote Haverstraw's unique charm to residents and the world.
The public is invited to attend a workshop, and share ideas through surveys to ensure this project reflects our community's values and aspirations.
"We're excited to highlight what makes our village special and ensure everyone can navigate and enjoy all that Haverstraw offers." - Mayor Michael Kohut
The Brand of Haverstraw is a chance to explore our community identity, envision our future, and tell our story to the world.

Public Workshop

Please attend the Public Drop-In Session to provide your input on the Brand of Haverstraw
Tuesday, April 29 from 5:30-7:30pm
@ the Haverstraw Center
(50 West Broad Street)

The Full Process

  • We Are Here

    Discovery →

    We begin by listening, gathering insights from the Haverstraw community through interviews, surveys, and public workshops.

    Strategy →

    We uncover what makes Haverstraw unique, crafting messaging that reflects local pride and shared identity.

    Design →

    We bring the brand to life through logos, colors, and visuals that feel authentic to Haverstraw’s character.

  • Marketing →

    We share the story of Haverstraw by building campaigns and content that inspire connection and community.

    Signage →

    We translate the brand into wayfinding and gateway signs that welcome, guide, and reflect a sense of place.
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